PENGARUH TRUST DAN COMMITMENT TERHADAP RELATIONSHIP QUALITY STUDI PADA PERUSAHAAN PASANGAN USAHA PT. XYZ (SEBUAH LEMBAGA KEUANGAN NON BANK)
ABSTRACT: This study aims to
describe the business partner companies perceived of trust, commitment and
relationship quality at PT. XYZ (a non bank financial institution).
Theoritically, this research aims to provide empirical evidence of the
influence of trust and commitment on relationship quality, and the mediation
effect of commitment to the influence of trust towars the relationship quality.
Data were gathered from 31 business partner companies of PT. XYZ. Multiple
Regression/Path Analysis was used to test the hypotheses. Descriptive analysis
shows that there is a high trust and commitment in business partner companies
of PT. XYZ. They also give a high respons to the relationship quality.
Regression analysis shows that trust and commitment influence the relationship
quality. It also revealed that there isi mediation effect of commitment to the
influence of trust towards relationship quality. This study has limitation by
using respondent perceived only. This can be overcome by conducting comparative
analysis using actual performance indicator evaluated by PT. XYZ.
Keywords: Trust, Commitment,
Relationship Quality
Penulis: Reza Rahardian
Kode Jurnal: jpmanajemendd110414
