PERAN KEPERCAYAAN MEMEDIASI PERSEPSI RISIKO TERHADAP NIAT MENGGUNAKAN MANDIRI MOBILE BANKING DI KOTA DENPASAR
ABSTRACT: Risk perception is
an influential factor in a person's intention to use a product. Companies
should consider factors that can minimize the perception of these risks, one of
which is trust. This study wishes to explain the role of confidence in
mediating the perception of risk to the intent of using. This research was
conducted in Denpasar City involving 100 respondents. Data collection method
used is purposive sampling. Data collection was done by distributing
questionnaires. Furthermore, data from the results of collecting questionnaires
processed by using the validity test, and reliability test to determine the
feasibility and consistency of indicators in the questionnaire. In addition,
another test is conducted path analysis (path analysis) and Solimun Theory. The
results of the study found that the perception of risk had a negative and
significant effect on the intention of using. While trust has a positive and
significant effect on the intention of using. So it can be said that to
increase the intention of using can be done by minimizing risk perception and
foster trust.
Kata kunci: persepsi risiko, kepercayaan, niat menggunakan
Penulis: Ida Ayu Agung
Upadianti Jayantari, Ni Ketut Seminari
Kode Jurnal: jpmanajemendd180113
