PERANCANGAN BALANCE SCORECARD SEBAGAI INSTRUMEN PENGUKURAN KINERJA PADA CV. JADI JAYA MAKMUR SEMARANG
Abstract: Balanced Scorecard
is a company performance measurement tool that measures the performance of the
company as a whole, both financially and non-financial by using four
perspectives, financial perspective, customer perspective, internal business
perspective, and growth and learning perspective. Balance Scorecard assessment
will be done at CV JADI JAYA MAKMUR Semarang.
The first action plan that must be done by CV. So Jaya Makmur is to
improve service to consumers and provide the best service to maintain customer
loyalty. With the highest gap value of -80% and relatively low performance,
then the company really need to improve the best service to customer to
maintain loyalty, such as bonus in the form of purchase discount, after sales
service or hold gathering for special customers. The highest gap lies in the
level of customer complaints, the percentage of purchases, the level of machine
efficiency per day, the timeliness of delivery and satisfaction survey and
employee motivation. Therefore, our action plan is to improve the quality
control of the production of goods, perform better production planning and make
the delivery schedule more efficient.
Keywords: Balance Scorecard,
Corporate Performance
Penulis: Prihasantyo Siswo
Nugroho
Kode Jurnal: jpmanajemendd180008
