PERILAKU PENCARIAN VARIASI: DITINJAU DARI PERSPEKTIF PSIKOLOGI DAN IMBASNYA PADA LOYALITAS KESIKAPAN KONSUMEN
ABSTRACT: This study examines
the model that explains the internal aspect as the stimulusi in influencing
consumers to do variety seeking. The conceptual model is discussed by applying
the psychology perspective of the optimum stimulation level and the impact on
attitudinal loyalty. The number of questionnaires is 1100 exemplars and
distributed to seven universities in Yogyakarta. However, the appropriate questionnaires
to be further analyzed are 654 exemplars. The hypotheses testing uses the
structural equation modeling.
Keywords: optimum stimulation
level, attitudinal loyalty
Penulis: Iin Mayasari
Kode Jurnal: jpmanajemendd080113
