PERTUMBUHAN PARIWISATA GLOBAL: TANTANGAN UNTUK PEMASARAN DAERAH TUJUAN WISATA (DTW)
ABSTRACT: The growth of global
tourism is an opportunity and a challenge for all parties including the manager
of a tourist destination. Designing marketing strategy appropriate destinations
will be able to seize opportunities and challenges. This paper studied the
situation on the tourist destination (DTW) Malang Raya and aims to provide some
marketing strategies that are important in the growth opportunities of global
tourism. Important marketing strategy that must be done in Malang tourist
destination that is improving the quality of service through increased range of
tourist attractions, good supporting facilities and increasing empathy from
workers and local residents. Furthermore Malang tourist destination region has
potential as a tourist destination for recreation and nature tourism.
Key words: Globalization, Tourist Destination, Services, Positioning
Penulis: Martaleni
Kode Jurnal: jpmanajemendd110406
