SALURAN DISTRIBUSI DAN MARJIN PEMASARAN KUBIS TOMAT WORTEL (STUDI KASUS DI AREA BOYOLALI JAWA TENGAH)
Abstract: Vegetables are an
important commodity, whose prices contribute to the inflation rate in some
regions of Indonesia. Inflation and deflation are inseparable from the type of
food and vegetable groups because the majority of the population have jobs as
vegetable farmers. Selo Boyolali is a vegetable-producing region, but currently
can not meet the needs of its own region. Supply of vegetables began to
decrease due to pest and vegetable turnover into tobacco. If the delivery of
vegetables is hampered there will be a scarcity of vegetables that lead to
price increases. The length of the distribution channel has a negative impact,
namely the price of commodities set by the middlemen or traders who distribute
vegetables from the producers. So sometimes local farmers do not have
bargaining power on vegetable pricing. This study aims to analyze the pattern
of price formation and vegetable distribution in Boyolali. The analytical
framework used in this research is supply chain management framework. The
method used in this research is quantitative and qualitative indepth interview.
Keywords: distribution
channel, marketing margin, supply chain
Penulis: Aflit Nuryulia
Praswati, Bayu Dian Aji
Kode Jurnal: jpmanajemendd180002
