SELECTING THE BEST SMARTPHONE USING ANALYTICAL HIERARCHY PROCESS (AHP) METHOD (CASE STUDY LENOVO, ASUS AND OPPO)
Abstract: In Manado city
almost of all the top smartphone brands can be met in this city because the
high excitability of peoples in Manado that encourage them to buy smartphone
and fulfil their curious of the several smartphone even the brand that not
enter the Indonesian marketplace or in other words unfamiliar smartphones like
several brands such as Lenovo, Asus and Oppo. Based on the research problem,
the objectives of this research is to identify which smartphone people prefer
the most. This research used quantitative method. Quantitative research seeks
to quantify the data. The method used to this research is Analytical Hierarchy
Process (AHP). AHP is a method for ranking data and selecting the best given
criteria. The result of this research has showing Price, Durability and
Hardware Specification are the most important criterias. Based on the result
would be well advised to pay attention on Price, Durability and Hardware
Specification before buying a
Smartphone.
Keywords: consumer needs,
customer expectation, analytical hierarchy process
Penulis: Christoffel C.T
Supit, Sifrid S. Pangemanan, Ferdinand Tumewu
Kode Jurnal: jpmanajemendd180313
