THE ANALYSIS OF EMPLOYEE DISCIPLINE TOWARDS COMPETITIVENESS OF LOCAL BAKERY INDUSTRY IN MANADO : CASE STUDY OF KARTINI BAKERY AND DOLPHIN BAKERY
Abstract: Competitiveness
becomes one of the most important aspects which is faced by every company. Each
company has its own strategy in facing off the global and local competition.
One of the things that affect the company’s competitiveness is the employee’s
discipline. Employee’s activity at work and the implementation of the
discipline to the employees have become major factors that greatly affect the
company's performance. Local bakeries in Manado have a strong competitiveness
these days. Through the application of work discipline to the employees, then
Kartini Bakery and Dolphin Bakery are not worried about the tight competition
in the market. The researcher analyzes the data based on the primary data by using
the qualitative method. The primary data is used to answer the research
questions and draw the conclusions from the research findings. In this
research, the data will be taken from two companies which are Dolphin Donuts
and Kartini Bakery through the interviews as the sample of this research. The
researcher will retrieve the data by using an interview method of 8 informants
which consist of 4 informants from each Bakery. The result shows that the
activities of the employee’s discipline greatly affect the competitiveness of
the company. If the company wants to strengthen their competitiveness then the
employee's performance must be done very well by adhering to the principles of
the employee’s discipline. The researcher recommends for the company how crucial
it is to have a work discipline inside the company but the application of the
systems is the essence to be able to compete against the competitors.
Keywords: human resources
management, employee discipline, work discipline, employee performance, competitiveness
Penulis: Niluh Putu Audina
Noviyanti
Kode Jurnal: jpmanajemendd180274
