THE ANALYSIS OF INTERNET SERVICES USING ANALYTICAL HIERARCHY PROCESS METHOD IN MANADO (CASE STUDY: TELKOMSEL, XL AND 3)
Abstract: Internet has become
important things in human lives. Nowadays, some of people added internet as
their primary needs. Consumer purchase decision is the process involved when
individuals or groups select, purchase, use or dispose products, services or
experience and ideas to satisfy their needs It is important because in
understanding customer decision making, we will understand how consumer make
the purchase decision, how the process of decision making by customer from
searching until selecting the product or service, and also we can know the
factors that influence the decision making. Based on five criteria (restaurant
price, usefulness, ease of use, enjoyment and speed), speed become the most
influence to attract consumer followed by price. This research used
quantitative method. Quantitative research seeks to quantify the data. The
method used in this research is Analytical Hierarchy Process (AHP). AHP is a
method for ranking decision alternatives and selecting the best one given
multiple criteria. It allows users to assess the relative weight of multiple criteria
or multiple options against given criteria in an intuitive manner.
Keywords: customer decision
making, analytical hierarchy process
Penulis: F. Geraldy Lumempouw,
Sifrid S. Pangemanan, Merinda . Pandowo
Kode Jurnal: jpmanajemendd171039
