THE EFFECTIVENESS OF INTERNET MARKETING STRATEGY OF EMERGING BUSINESS IN INCREASING BRAND AWARENESS (CASE STUDY OF BON-BON PISANG NUGGET MANADO)
Abstract: Internet users in
the world increasing very rapidly and it bring so many advantages in so many
aspect, especially in Business’s life, so nowadays there are a lot of business
using Internet Marketing for to promote their business, and it called Internet
Marketing strategy.This study aims to analyze the Effectiveness of Internet
Marketing Strategy in increasing brand awareness case study of Bon-Bon Pisang
Nugget Manado. This research are using qualitative research method that explore
the theories from several journals, articles, books and previous research, the
type of this research is descriptive research. Population in this research are
all Elements that can be respondent about the Effectiveness of Internet
Marketing Strategy of Emerging business in this case Bon-Bon Pisang Nugget in
Increasing Brand Awareness which is all people who know or familiar about and
ever bought Bon-Bon Pisang Nugget Manado. The data that gathered in this
research are primary data and secondary data such as ; Interview and
documentation. The result of this research is Internet Marketing strategies are
effective because mostly people or customers are attracted because of the
Internet Marketing tools and the suggestion is for every businesses who use
Internet Marketing must operate the Internet Marketing tools well.
Keywords: emerging business,
internet marketing, brand awareness, brand’s reputation, brand’s recognition,
brand’s priority, brand’s loyalty
Penulis: Nessy Ingkan Tendean,
Farlane S. Rumokoy
Kode Jurnal: jpmanajemendd180299
