THE EVALUATION OF SAM RATULANGI INTERNATIONAL AIRPORT ATTRIBUTES BY USING IMPORTANCE AND PERFORMANCE ANALYSIS
Abstract: Nowadays
transportation is a very important tool in human life. The needs to move and to
distribute goods makes transportation much needed. Moving and distribution of
the goods is very important because this is what makes the economy run. The
objectives of this research are to know about the importance and performance of
Sam Ratulangi International Airport Attributes. This research is descriptive
study with a quantitative approach. Descriptive in this study means that the
researcher tries to describe and explain the airport attributes of Sam
Ratulangi International Airport by using Importance and Performance Analysis.
100 Respondents are the sample size of this research. The result of this
research shows that Resting Facilities are located in quadrant I which is very
importance for consumer but the performance perceived to be low. Parking Facilities
and Airport Image are located in quadrant II because it is importance for
consumer meanwhile the performance also is good. These attributes are the
biggest factor that influence The Airport. Whereas for Luggage Handling and
Commercial Facilities are in quadrant III means that the two attributes are not
really importance for the consumer and at the same time also has the low
performance level. Sam Ratulangi International Airport better to pay more
attention and improve the attributes that have low performance and maintain the
attributes that has high performance to get better.
Keywords: importance and
performance analysis, airport attributes
Penulis: Armando Andika
Kotangon, Sifrid S. Pangemanan, Merinda Pandowo
Kode Jurnal: jpmanajemendd180255
