THE IMPORTANCE - PERFORMANCE ANALYSIS OF GREEN PERCEIVED VALUE AND GREEN PERCEIVED RISK ON AIR CONDITIONER PRODUCT IN MANADO.
Abstract: Global warming is an
event where temperature of earth increases due to emission of greenhouse gases in the
atmosphere. Air conditioner (AC) is launched to the market to reduce air
temperature in the room. This research aims to analyze the green perceived
value and green perceived risk on Air Condtioner product in Manado. Type of
this research is descriptive with quantitative approach and IPA as the
measurement tool. The sample size is 100 respondents posessing an Air
Condtioner product in Manado. Purposive sampling used to collect data through
online questionnaires. The result for green perceived value and green perceived
risk shows that those attributes are very important to the customers but the
performance levels are assessed lower this attribute located in Quadrant 2.
Attributes located in this quadrant means that customers already satisfied with
company performance and company needs to maintain and keep this customer
satisfaction. Then attributes located in this quadrant have a low importance to
the customers and the company also has low performance on those attributes. So,
the attributes located in this quadrant are not prior to the company but could
be the concern for the customer itself, those attributes located in Quadrant 3
with low average.
Keywords: importance and
performance analysis, green perceived value, green perceived risk
Penulis: Stefant Bokko, Frederik
G. Worang, Farlane S. Rumokoy
Kode Jurnal: jpmanajemendd180223
