THE INFLUENCE OF PERCEIVED VALUE AND TRUST ON REPURCHASE INTENTION IN SHOPEE ONLINE SHOPPING
Abstract: Shopee is one of
many online shopping center in Indonesia. Many people like to buy in Shopee
because all the products are usually cheaper than at the stores itself. The
purpose of this research is to find out the influence of perceived value and
trust on repurchase intention in Shopee online shopping. The population of this
research is all the customers of Shopee Online Shop from Manado. The sample of
this research is customers of Shopee as many as 100 respondents, who already
bought in Shopee 2 times or more, which are using purposive sampling. The data
is analyzed by quantitative method and it is a causal research, and was using
multiple linear regression analysis and processing of data using SPSS
statistical program. Based on the results, research findings show that
perceived value (X1) and trust (X2) proved significantly influence on
repurchase intention (Y) in Shopee Online Shop. This means that the company has
a good participant on people in online shopping industry. Recommendation for
Shopee itself that Shopee should maintain their products so the customers
repurchase intention could be increased as the perceived value and trust of the
customer also increased.
Keywords: perceived value,
trust, repurchase intention
Penulis: Christine R. Pardede,
S.L.H.V Joyce Lapian, Merinda . Pandowo
Kode Jurnal: jpmanajemendd180239
