THE ROLE OF INTERNAL COMMUNICATION IN DRIVING EMPLOYEE ENGAGEMENT (STUDY CASE OF PT. SINAR GALESONG PRIMA MANADO)
Abstract: The rise of
globalization developments in economic, political, social, areas crucially
affects organizational lives of individuals in the society. With these
developments organization management are obliged to develop new management to
struggle the competition conditions. The purpose of this research is to know
how is the role of internal communication in driving PT. Sinar Galesong Prima
employee engagement. This research is qualitative analysis interview, the
population is the employee of PT. Sinar Galesong Prima, and the sample method
is using snowball sampling. The data were gathered through interview with
informants and examination of the literature review from previous researcher.
The result is all the informants explained that the role of internal
communication is very important in driving employee engagement. The conclusion
is Employees at PT. Sinar Galesong Prima think that Internal Communication is
important, formally and informally. The communication media that being used
situation ally is Direct Communication and Telecommunication such as Messaging
App, and regarding employee engagement, PT. Sinar Galesong Prima manage to make
their employee engaged by giving bonus, and also gives personal compliments to
employee. This research recommend PT. Sinar Galesong Prima to teach their
employee to always using formal communication in routine to increase their
employee engagement.
Keywords: internal communication,
employee engagement
Penulis: Jeaneta Sarah Pungus,
David P. E. Saerang, Merinda . Pandowo
Kode Jurnal: jpmanajemendd171051
