THE ROLE OF SOCIAL MEDIA AND MOBILE DEVICE ON E-COMMERCE IN MICRO SMALL MEDIUM ENTERPRISE IN MANADO
Abstract: The Electronic
commerce or E-commerce is one form of development in the field of technology,
it looks promising, e-commerce makes economic actors especially micro small and
medium enterprises to compete and start utilize the technology, many micro
small and medium enterprises that implement e-commerce systems in running their
business, but from the number of transactions e-commerce in Indonesia still
shows the number of transactions that are classified as low. apart from
e-commerce, social media and mobile devices is also a form of world
development, it used to communicate and many others, MSMEs involving social
media and mobile devices in running a business, From the data there are two
objectives to be achieved is what is the role of social media and mobile
devices on e-commerce in MSMEs, and to ensure that the intended objectives can
be achieved, qualitative methods used as a research method, as well as
conducting in-depth interviews. From the interview found that the results of
social media into the media in promoting and also interact with buyers and
mobile devices into a tool to carry out payment transactions. And
recommendations obtained after this research is MSME should maximize the use of
social media and mobile devices.
Keywords: e-commerce, micro
small medium enterprise, social media, mobile device
Penulis: Christian . Turangan,
S.L.H.V Joyce Lapian, Farlane S. Rumokoy
Kode Jurnal: jpmanajemendd180301
