Alasan Nasabah Non Muslim Memilih Pembiayaan Murabahah di Bank Syariah (Studi Kasus Nasabah di BNI Syariah KC. Rungkut Surabaya)
Abstract: This research aims
to find the reason of non muslim customers chose murabahah as their funding at
BNI Syariah and to find the benefit after they got those funding. This research
was conducted at BNI Syariah Branch Office Rungkut Surabaya, involving of 6 non
muslim customers as prime respondents and 3 employees of BNI Syariah as second
respondent. Data were collected by interviewing the respondents and then the
answers compared with the data from marketing or Account Officer as source
triangulation. Purposive sampling technique was chosen because there were some
criteria to be respondent in this research, that are: the customer should be
non muslim and using murabahah. The result of this study showed that there were
3 reason of non muslim customers to choose murabahah as their choice, the first
reason was the simplicity of scheme, second reason was the promotion, and the
third reason was profit.
Keywords: Non Muslim, Islamic
Bank, Murabahah
Penulis: Amaliah Al Azmi, R.
Moh. Qudsi Fauzy
Kode Jurnal: jpmanajemendd151399
