ANALISIS ANTASEDEN REVERSE LOGISTICS CAPABILITIES DAN PENGHEMATAN BIAYA USAHA KECIL DAN MENENGAH DI SURABAYA DAN SEKITARNYA
ABSTRACT: This research is
aimed to determine the relation of customer orientation, customer opportunism,
resource commitment, contractual agreements, and reverse logistic capabilities
as well as the relation of reverse logistic capabilities and reverse logistics
cost savings. A statistical analysis method focused on testing hypotheses, path
analysis, is used as the method of this research. Samples taken in this
research involve both small and medium business enterprises (SMEs) in the areas
of retail, manufacturing, handicrafts, and drug sellers (drug stores and pharmacies)
located in Surabaya, Malang, Singaraja, and Denpasar. Those respondents,
moreover, are directly involved in reverse logistics process as well as
interacting with suppliers. The results of this research then show that there
is a positive relation between customer orientation and reverse logistic
capabilities. It is also known that there is a negative relation between
customer opportunism and reverse logistic capabilities although the relation is
less significant. Furthermore, there is also a positive relation between
resource commitment and reverse logistic capabilities. There is also a positive
relation between contractual agreements and reverse logistic capabilities
although it is not significant. And, it is also shown that there is a positive
relation between reverse logistic capabilities and cost savings. Thus, it may
be concluded that all five hypotheses proposed in this research have indeed
been proven empirically although there are a few variables showing less
significant relations, which means that these variables less affect or impact
on reverse logistic capabilities and ultimately on cost savings.
Keywords: Customer
Orientation, Customer opportunism, Resource Commitment, Contractual Agreements,
Reverse logistic capabilities, Reverse Logistics Cost Saving, Small And Medium
Business Enterprises
Penulis: Febriana
Wurjaningrum, Tuwanku Aria Auliandri
Kode Jurnal: jpmanajemendd151551
