ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU
Abstract: The results of
research by the author, it can be concluded that brand awareness for Tupperware
including the excellent category in which the brand is well known Tupperware
respondents, including elements of the overall perception of quality including
good category, brand association element is also included in both categories,
and brand loyalty for Tupperware which include both categories / consumers
loyal to Tupperware products and overall conclusions Tupperware brand has good
equity in the views of respondents.
Keywords: Brand Equity, Tupperware
Products
Penulis: Perys Laili Khodri
Nasution, Khairina
Kode Jurnal: jpmanajemendd151516
