Analisis Kesesuaian Syariah Pada Sistem Operasi Bisnis Multi Level Marketing (MLM) KK Indonesia dengan Fatwa DSN MUI NO: 75/DSN MUI/VII/2009
Abstract: The rise of business
Multi Level Marketing (MLM) which is growing rapidly in Indonesia made many
people interest to join. However, it is still debated by scholars regarding the
business operations of Multi Level Marketing (MLM). In addition, MUI has publish
DSN MUI Fatwa Number: 75/DSN MUI/VII/2009 about Direct Selling Based On Islamic
Law.
This study aims to determine whether the business operations of the Multi
Level Marketing (MLM) KK Indonesia is in conformity with the Shariah rules to
follow 12 of the MUI fatwa or not .
This study used a qualitative analysis using interview guide. The data
used in this study is that the data derived from primary data obtained from
fieldwork and secondary data derived from the literature and the MUI Fatwa DSN.
In this study using data derived from the management of Multi Level Marketing
(MLM) PT . KK Indonesian branch of Surabaya, East Java and Indonesian Ulema
Council (MUI) East Java .
The results of the study were operating Multi Level Marketing (MLM) KK
Indonesia's procedures are in line with the Indonesian Ulama Council fatwa DSN
Number: 75/DSN MUI/VII/2009.
Keywords: Sharia Multi Level
Marketing, Business Operations , Fatwa DSN MUI
Penulis: Ajeng Dwyanita, Irham
Zaki
Kode Jurnal: jpmanajemendd141224
