ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, TINGKAT PENDAPATAN DAN SUMBER AIR LAIN TERHADAP PERMINTAAN AIR PDAM TIRTA MOEDAL SEMARANG (Studi Kasus Pelanggan Golongan Rumah Tangga III di Kecamatan Gunungpati Semarang Tahun 2016)
Abstrak: This study
aims to determine
the effect of product quality, service quality, income level, and other
water sources to water demand PDAM Tirta Moedal Semarang. This study took
a sample of
100 households III
class customers. Number of
questionnaires distributed as many as 100 bundles and analyzed by using
the formula Slovin. The method
used is multiple
linear regression analysis
using SPSS for Windows.
From the hypothesis testing
results show the information and
conclusions that product
quality has positive influence
on water demand, service quality positive effect on
water demand, income level positive
effect on the demand for water, other water sources negatively affect the
demand for water.
Keywords: product quality,
service quality, income levels, water resources, water demand
Penulis: Bayu Eko & Putu
Sulastri
Kode Jurnal: jpmanajemendd161097
