ANALISIS PENGARUH PREFERENSI MEREK, PERSEPSI KUALITAS, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MATIK DI SEMARANG
Abstrak: This research study
aimed to determine the influence of brand preference,perceived quality,
Perceived Value toward purchasing decisions. This research is motivated increasingly
tight competition level of automatic motor cycle. A sample of this study is 100
consumens. The technique used in sampling is an accidental sampling. The
results of this study is a manufacture company or business actors which is able
to offer the benefit through increased brand preference by providing added
value services to business and consumers, will eventually be able to influence
its consumer behaviour in purchasing decisions.
Key words: brand preference ,
perceived quality, Perceived Value , purchase decisions
Penulis: Imroatul Khasanah
Kode Jurnal: jpmanajemendd151615
