ANALISIS PENGARUH PRODUCT PLACEMENT TERHADAP WORD OF MOUTH ATAS MEREK SPEEDY PADA ACARA LIVE SHOW NBL INDONESIA
Abstract: The research aims to
analyze the effect of product placement on word of mouth at NBL Indonesia.
Population is audience of NBL Indonesia. Sample taken were 100 respondents
using purpossive sampling method. Simple Linear Regression used as an
analytical tool. The result shows that product placement has a positive effect
on word of mouth.
Keywords: Product Placement,
and Word of Mouth, NBL Indonesia
Penulis: Jurnal Manajemen
Kode Jurnal: jpmanajemendd141342
