DAMPAK KERAGAMAN SUMBERDAYA PORTOFOLIO ALIANSI TERHADAP INOVASI DENGAN PEMODERASI KETIDAKPASTIAN PASAR DAN PENGALAMAN ALIANSI
Abstract: The main objective
of this research is to provide insight to companies about the importance of
forming an alliance portfolio in the development of sustainable innovation. The
method used is Multiple Regression Analysis using SPSS 19. The sample was drawn
from the entire population of Large and Medium Enterprises who never committed
a strategic alliance and are in Medan. Based on the analysis found that the
diversity of resources alliance portfolios provide significant pegaruh to
business innovation for medium and large companies in the city of Medan. But in
fact not only the diversity of resource variables that affect the alliance portfolio
creation process of innovation, but also variable experience in making
alliances and their high level of market uncertainty in Medan.
Keywords: Diversity of
Resources, Alliance Portfolio, Innovation, Market Uncertainty, Alliance
experience
Penulis: Zuwina Miraza, Hafriz
Rifki Hafas
Kode Jurnal: jpmanajemendd151518
