EFEKTIFITAS KATALOG SEBAGAI MEDIA PROMOSI BAGI PENGEMBANGAN UMKM DI KABUPATEN SRAGEN
Abstract: This research aims
to identify the promotional mix used bambu craftsmen and formulate an effective
promotional strategy for the development of bamboo handicrafts. This research
was conducted in the village of Cluster bamboo craft Bendo Sukodono Subdistrict
in Sragen. This research used the qualitative approach with key person as a
source of information. The data usedare the primary data that are taken using
the indepth interview. Analysis tool used is content analysis, that perform
analysis driskripsi of words that often appear in the indepth interview. This research
concluded that the promotion of bamboo craftsmen do is word of mouth and
exhibitions. Such promotional efforts is part of this type of direct marketing
(direct marketing). The promotionwill be optimized if the catalog that contains the task force created the products
and pricing that is clear and complete.
Keywords: catalog, bambu,
handicraft, promotion
Penulis: Liana Mangifera, Aflit
Nuryulia P, Syahrina Noormala Dewi
Kode Jurnal: jpmanajemendd161198
