Efektivitas Promosi Melalui Radio Terhadap Kepatuhan Para Muzakki di Surabaya
Abstract: This study aims to
determine the effectiveness promotion through radio to obedience of muzakki
channelling zakat at the zakat institute in Surabaya. This research is
qualitative. The approach in this study using case study strategy.
Characteristics of the informants in this study is muzakki distribute their
zakat to zakat institutions in Surabaya and ever listen promotion of zakat
institutions through radio. Informants in this study amounted to 9 muzakki.
Technical data collection is done by using the interview method. After the data
collected do data reduction, data presentation and conclusion (verification).
The results showed that the promotion through radio by zakat institution in
Surabaya improving obedience muzakki said to be effective. Effectiveness is
measured by three indicators, there are muzakki understanding of zakat, zakat
practice frequency, and amount of donation.
Keywords: Effectiveness,
Obedience, Muzakki, Zakat Institutions
Penulis: Firda Nur Fadillah,
Tika Widiastuti
Kode Jurnal: jpmanajemendd151461
