FAKTOR NASABAH MEMILIH BMT MANDIRI SEJAHTERA GRESIK
ABSTRACT: This research is set
to determine the factors that influence the customer in choosing BMT Mandiri
Sejahtera Gresik which has a customer base of more than twenty thousand. This study
uses a quantitative method with exploratory factor analysis. Characteristics of
the population in this study is the customer BMT Mandiri Sejahtera. The number
of samples at the time of the interview written test prelemenery test as 9
respondents, and to main test as many as 85 respondents. Sampling technique
used was purposive sampling where the sample is taken from the customer BMT
Mandiri Sejahtera Karangcangkring Central Office. Based on the results of the
study indicate that there are six factors that affect the customer's decision
choosing BMT Mandiri Sejahtera. Six such factors as a result of reduction of
the processing of factor analysis. These six factors are named by a factor of
revenue sharing, religiosity factors, factors of marketing strategies, factors
saving gift, factor customer service, and the administrative cost factor.
Keywords: Baitul Maal wa
Tamwil, Consumer BMT, Analysis Factor, choosing BMT
Penulis: Syukron Makmun
Kode Jurnal: jpmanajemendd151466
