Faktor Yang Mempengaruhi Keputusan Mahasiswa S1 Ekonomi Islam Fakultas Ekonomi dan Bisnis Universitas Airlangga Belum Menjadi Nasabah Bank Syariah
Abstract: This research aims
to determine the factors that influence the decision of Students of Islamic
Economics FEB UNAIR not selected as Syariah Bank’s Customer.
This research used quantitative methods through exploratory factor
analysis. Characteristic of the research population are students of Islamic
Economics UNAIR who following the active class. The number of samples in pre
eliminary test by conducting a written interview by 25 respondents, and main
test required 100 respondents. The sampling technique used is probability
sampling. Sampling was done using simple random sampling.
Based on the results of the study indicate that there are four factors
that affect the decision of Students of Islamic Economics FEB UNAIR. The four
factors as a result of reduction of processing factor analysis. These four
factors named by factor of the brand image, product knowledge, spurious
loyalty, service experience.
Advice for the Syariah Bank are improves service experience for every
remittance transactions by ontime, Syariah Bank offers interesting sales
promotion to get customers, more socialization about negative impact of riba,
not burden charge for every transactions in ATM or online banking. Advice for
the next researcher, can analys factors made from this research influencing
other variabel that decision muslim students S1 FEB UNAIR have not been Syariah
Bank’s customer yet, for the second next research, make the factors in this
research being exogen variables that influenced muslim consumen behavior to
Syariah Bank.
Keyword: student decision,
Syariah Bank, brand image, product knowledge, spurious loyalty, service
experience
Penulis: Mega Nilasari Johan,
Ririn Tri Ratnasari
Kode Jurnal: jpmanajemendd141242
