KARAKTERISTIK INDIVIDU DAN PERILAKUKEWIRAUSAHAAN PENGUSAHA PRODUK UNGGULAN USAHA KECIL DAN MENENGAH KABUPATEN LUMAJANG
ABSTRACT: The research aims to
determine the characteristics of the individual entrepreneur's flagship product
in small and medium enterprises Lumajang. Analysis tools used isthe range of
scale and cross tabulation. The result indicated that entrepreneur’scharacteristic
were high responsible, seeking an opportunities, resistant to risks and
uncertainties, confidence, creative and flexible, require quick feedback, highenergy
level, motivation to excel, future-oriented, always learn from failure, and the
ability to lead. The characteristics of entrepreneurial attitudes and behaviors
are still need to increase in order to compete with others.
Keywords: Individual
Characteristics, Behavior, UKM
Penulis: Andri Bachtiar
Kode Jurnal: jpmanajemendd151579
