MODEL PENGUATAN USAHA MELALUI KONSEP CREATIVE CAPITAL PADA USAHA KECIL MENENGAH (UKM) OLAHAN APEL DI KECAMATAN PUJON KABUPATEN MALANG
Abstract: This research is
using survey methods and data collection techniques were used questionnaires
and interviews. The tools analysis used is a SWOT analysis. IFAS analysis was used to determine the internal
and external factors were analyzed using EFAS before. In processed apples SME
obtained weights of 2 bigger than the disadvantages, with a weight of 1.28. The
strength factors of the SME are corporate culture, key staff, access to natural
resources, and operational efficiency. Weaknesses condition of SME, obtained
with a weight of 1.28. The disadvantages were in form of organizational structure, corporate
image, operational capacity, financial resources, exclusive contracts, market
share, and product patents. The results described by EFAS analysis that the chances of SMEs processed apple with
a weight of 1.62, while the weights for the threats faced by SMEs of 1.09,
which indicates that the weight of greater opportunities than the threats
received by SMEs processed apples.
Kata kunci: Analisis SWOT, UKM Olahan Apel, Creative Capital
Penulis: Nurul Asfiah
Kode Jurnal: jpmanajemendd141291
