Motivasi Pengusaha Dalam Pengembangan Inovasi Produk (Penelitian Deskriptif Terhadap Pengusaha Garmen Muslim di Gresik)
Abstract: Motivation is an
effort to push or move in order to reach goals based on its ability to satisfy
the needs. Motivation of entrepreneurship in Islam is to work for a living as a
duty to serve Allah SWT and someone’s heart level that motivates him/her into act
based on Islamic dogma. Entrepreneurs put those Islamic religion aspects as
prove that him/her is loyal to Allah SWT which is arise because of the right
intention, way and purpose to fulfill needs and performance’s improvement. This
research’s aim is to find out the motivation of Moslem garment entrepreneur at
Gresik into developing product innovation. This research is using qualitative
approach with descriptive study, data are collected by a direct observation,
interview and documentation toward Moslem garment entrepreneur at Gresik market
region. Besides literature research which related to Islamic motivation and
product innovation also needed. The result shows that Moslem garment
entrepreneur at Gresik has motivated until appropiate teaching of entrepreneurship
and Islamic jurisprudence to work independently in a living, working with an
intention to worship Allah SWT. The motivation of the Moslem garment
entrepreneur in Gresik try to do development of product innovation by doing
modification and produce the Moslem’s garment which likeable by their consumer,
develop the market segment, also fix their product to escalate the product
quality and give some added value.
Keywords: Motivation,
Entrepreneur, Moslem Garment, Product Innovation
Penulis: Ramadhany Imanda,
Siti Inayatul Faizah
Kode Jurnal: jpmanajemendd151448
