Motivasi Pengusaha Muslim Memproduksi Produk Imitasi (Studi Pada Sentra Industri Kerajinan Kulit di Tanggulangin)
Abstract: The purpose of this
research is to know motivations which encourage moslementrepreneurs decide
producing imitation product.
This research used a qualitative approach with explanatory case study
strategy which is able to answer the question arised. Data collecting process
was done by interviewing moslem entrepereneurs in Tanggulangin. Analysis
technique which used in this research is descriptive, because author tried to
describe a symptoms, occurance, and events which happened nowadays. Author
tried to capture events and occurance that happened and being a central of
attention to be explained as it seen on the location.
The result showed that there are many forms of motivation why moslem
entrepreneurs decide to produce imitation products. Those motivations were
classified and explained based on the Islamic motivation theory by Abdul Hamid
Mursi. That motivation theory is physiological motivation, psychological or
social motivation, and working and producing motivation.
Keywords: Islamic motivation,
moslem entrepreneurs
Penulis: Firmansyah Aditama,
Irham Zaki
Kode Jurnal: jpmanajemendd151434
