Pengaruh Harga Paket Umroh, Tingkat Inflasi, dan Kurs Rupiah Pada Dollar Terhadap Permintaan Jasa Umroh di Surabaya Periode 2011-2013
Abstract: There is an
interesting phenomena recently that the demand of umroh service increases
significantly. This increase is caused by the waiting list for Hajj departure
which has to wait for a few years later to take place. This makes the society
to take an alternative umroh first which doesn't have to wait for too long.This
research aims to find out the effect of umroh package price, inflation rate and
rupiah exchange for dollar towards Surabaya umroh service demand during
2011-2013 period. This research uses quantitative approach method and multiple
linear regression analysis.The result shows that the umroh package price,
inflation rate, and rupiah exchange for dollar variables simultaneously do not
have significant effect towards Surabaya umroh service demand during 2011-2013
period. For addition, simultaneously the umroh package price, inflation rate,
and exchange rate variables give negative effect towards Surabaya umroh service
demand during 2011-2013 period.Umroh service bureaus especially those which
reside in Surabaya need to maintain and improve their performances well in
order to provide satisfaction and loyalty of the jamaah to increase the demand
of umroh service.
Keywords: umroh package price,
inflation rate, rupiah exchange for dollar
Penulis: Masruhatul Abadiyah,
Sri Herianingrum
Kode Jurnal: jpmanajemendd141258
