Pengaruh Orientasi Pelanggan, Orientasi Penjualan, Pengalaman, Dan Likeability Wiraniaga Terhadap Kepercayaan Pelanggan Pada Wiraniaga Asuransi Syariah Di Surabaya
Abstract: This study aims to
determine the effect of customer orientation, sales orientation, experience,
and Likeability To Customer trust of Islamic Insurances salesperson in
Surabaya. This study uses a quantitative approach. This study used a sample of
100 respondents. Characteristics of the population in this experiment is the
Islamic insurance customers in Surabaya. As for analysis technique used is multiples
regression.
Results from the study show that customer orientation, sales orientation,
experience, and Likeability salespeople have significant effect on customer
trust. Other results showed that customer orientation, experience, and
Likeability have positively effect to customer trust, whereas sales Orientation
have negatively effect to customer trust in Surabaya.
Keywords: Customer-sales
Orientation, experience, Likeability Salesperson, Customer Trust
Penulis: M. Adi Surya Anwar,
Ririn Tri Ratnasari
Kode Jurnal: jpmanajemendd161246
