PENGARUH PRODUK YANG BERWAWASAN HIJAU TERHADAP MINAT BELI PRODUK AIR MINUM DALAM KEMASAN MEREK ADES
ABSTRACT: The research
purpose’s is to analyze the effect of green-minded products on purchase
intention. This research is survey. The research used a questionnaire forcollecting
data. The result indicated that green-minded product positivelyinfluencing
purchase intention.
Keywords: Green-minded
Product, Purchase Interest, and ADES
Penulis: Devi Eprilia Ristanti
Kode Jurnal: jpmanajemendd151580
