PENGARUH STORE LAYOUT DAN ATMOSPHERE TERHADAP SHOPPING INTENTION ZALORA ONLINE STORE
ABSTRACT: This study aims to
know and analyze the influence of layout design and atmosphere on purchase
intention trough emotional arousal and attitude toward the website. This
research using SPSS 1.6 and Lisrel 8.7 software. Data collected directly from
respondents who meet the specified characteristics of the population by
distributing questionnaires. The samples used in this study was 150
respondents. The results of this study showed the influence of layout design on
emotional arousal and attitude toward the website, the influence of atmosphere
on emotional arousal, the influence of emotional arousal on attitude toward the
website, the influence of emotional arousal on purchase intention, the
influence of attitude toward the website on purchase intention, while
the influence of atmosphere on emotional arousal, and the influence of
emotional arousal on purchase intention of
Zalora online store are rejected.
Kata kunci: desain tata letak, atmosfir, emotional arousal, sikap
terhadap website, minat beli
Penulis: Sany Surya, Dudi
Anandya, Christina Rahardja Honantha
Kode Jurnal: jpmanajemendd141301
