PENYUSUNAN STRATEGI BISNIS DAN STRATEGI OPERASI USAHA KECIL DAN MENENGAH PADA PERUSAHAAN KONVEKSI SCISSORS DI SURABAYA
ABSTRACT: The development of
globalization era gives us tighter business competition in many sector
including UKM (Usaha Kecil dan Menengah). A company tends to make a good
business and strategic operation to gives a positive effect for all UKM doers
to face business competition. This case is very interesting to be researched
and taught how business and operation strategic arrangement provide high
competitiveness factor towards the company.
This research included as descriptive-explorative qualitative research.
This research did not need any theory or hypotheses but only use some prepared
questions as a guide to get primary data about information which is the first
data that required for this research (Moleong: 1998). This research object is
one of the UKM convection called Scissors Convection on jl. Simorejo 6,
Surabaya. Data analysis technique in this research are using content analysis
and matrixes as the instrument. Matrixes that used in this data analysis are
External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), Competitive
Profile Matrix (CPM), Strengths-Weaknesses-Opportunities-Threats (SWOT), Grand
Strategy, and Quantitative Strategic Planning Matrix (QSPM). Also,
triangulation technique as source consistency experiment towards data and
operation strategy based on Roger G. Schroeder’s Operation Management.
Result of this research proved that the appropriate business strategy for
Scissors Convection are product development strategy for variation and product
design while the best operation strategy is product innovator strategy.
Keywords: UKM (Usaha Kecil dan
Menengah), strategy arrangement, business strategy, operation strategy,
Scissors Convection
Penulis: Mochamad Ammar Faruq,
Indrianawati Usman
Kode Jurnal: jpmanajemendd141314
