PERAN FAKTOR INTERNAL DAN FAKTOR EKSTERNAL PADA KEBERLANGSUNGAN START-UP BISNIS KOTA SURABAYA
ABSTRACT: Business Competition
encourages entrepreneurs to have competence in managing the business. Start-up
businesses will grow if it is able to manage the internal factors and externalfactors
well. This study focuses on internal factors from the perspective of companies consisting
of four components, namely marketing, human resources, finance, and operations.
The second focus of this study is the external factor of a business seen from
the approach five forces Porter lists five essential components of the external
factors, namely: barriers to entry in the industry, threat from substitute
products, threat from suppliers bargaining power, threat from buyers bargaining
power, Among existing industry and rival firms. The object of this study is a
start-up business in the city of Surabaya. This study used descriptive
qualitative method with the aim of optimizing the management view of internal and
external factors in the success of a start-up business seen from the
perspective of the company. Validation of the results using triangulation
techniques using: parisipatifobservation, interview, and documentation (photos
and interviews) to the informant (object)research. The results showed the
management of internal factors (marketing, humanresources, finance, and
operational) and external (barriers to entry in the industry, threat from
substitute products, threat from suppliers bargaining power, threat from buyersbargaining
power, and rival Among existing industry firms ) is an important component that
must be optimized in order to support the success of start-up businesses.
Keywords: Business Startup,
Internal factors, External factors
Penulis: Fransisca Desiana
Pranata Sari, Sri Nathasya Br Sitepu
Kode Jurnal: jpmanajemendd161221
