Perubahan Strategi Pemasaran Perguruan Tinggi Swasta (Studi kebijakan di Universitas Prof Dr. Hazairin Bengkulu)
Abstract: The purpose of this
research is to study the capacity of Prof. Dr. Hazairin Universityin improving
health of the organization and changes of marketing strategic. The data consist
of the policy effective in Prof. Dr. Hazairin University from 2010 to 2015.
Analysis tool used is the SWOT analysis by calculating the strengths, weaknesses,
opportunities and threats.This study showed the functioning of market
segmentation strategy, targeting strategy, positioning strategy,
differentiation, focus and efficiency as element the competitive power of Prof.
Dr. Hazairin University. This confirms the importance of applying a total
quality management system for enhanced health of the organization a higher
educational institution.
Keywords: marketing strategic
and higher education
Penulis: Syaiful Anwar
Kode Jurnal: jpmanajemendd161177
