POLA CORPORATE SOCIAL RESPONBILITY (CSR) DALAM PEMBERDAYAAN USAHA KECIL KERAJINAN ECENG GONDOK DI KECAMATAN BANYUBIRU
Abstract: The high awareness
of the importance of practicing Corporate Social Responsibility (CSR) has
become a global trend and lifestyle company with the increasingly widespread
concern in the interests of stakeholders. With the sophistication of
information technology and market openness without limits brought against
company policy to be more serious in considering Corporate Social
Responsibility (CSR).
Water hyacinth handicraft industry is one business that is quite well
known in the district Banyubiru, Semarang District and is one of the featured
products at Semarang district that can contribute to economic growth in the
district of Semarang. Water hyacinth handicraft industry in the District
Banyubiru, Semarang regency should be developed through Corporate Social
Responsibility (CSR).
Corporate Social Responsibility (CSR) will be highly beneficial for SMEs
if the water hyacinth program implemented on target and in line with
expectations and desires required by craftsmen. So we need good communication
between the giver and the recipient of its Corporate Social Responsibility
(CSR).
Keywords: Corporate Social
Responsibility (CSR), Water hyacinth handicraft industry
Penulis: Witjaksono EH, Diana
Puspitasari
Kode Jurnal: jpmanajemendd161118
