STRATEGI DAN PROSPEK PENGEMBANGAN JAMBU METE (ANACARDIUM OCCIDENTALE. L) KABUPATEN JEMBER
ABSTRACT: The increasing
growth of world cashew consumption is an opportunity for Indonesia and East
Java province to increase cashew production. Cashew production on a national
scale reached 95,000 tons per year. East Java province contributed about 11% of
the national cashew production. Jember is famous as a center for cashew
producer in the Eastern region of East Java province and has great potential in
the development of agribusiness/agroindustry cashew nuts. However, they found
some of problems that hamper the success of cashew farming. The purpose of this
study is to formulate a strategy and analyze the development prospects for of cashew
Jember Regency. The analysis technique used were Internal Factor Evaluation
(IFE) matrix, External Factor Evaluation (EFE) matrix, Relative Competitive
Position matrix, Internal and External (IE) matrix, and SWOT matrix. The
results showed that internal factors are a major force in cashiew farming was cultivation techniques, while being the
weakness was the production and marketing. External factors were the largest
opportunity in the farming of cashew was the suitability of land and government
policies, while the greatest threat is climate risks and uncertainties. The
strategy recommended in the development of cashew Jember Regency is a
growth-oriented strategy through horizontal integration (concentration through
horizontal integration) with strategic priorities: (1) improving farming
techniques with input suitable productive land, quality seeds and adequate
capital, so that the product cashew produced can be more qualified and have a
more competitive price in the market; and (2) more consistently maintaining the
quality of the product, so that the consumer confidence is also increasing.
Keywords: Strategy,
Development Prospects, Cashew
Penulis: Bagus Putu Yudhia
Kurniawan
Kode Jurnal: jpmanajemendd161237
