ANALISIS PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERCEIVED VALUE TERHADAP KEPUASAN RELIGIUS UNTUK MENINGKATKAN MINAT MENABUNG ULANG (Studi Pada BNI Syariah Semarang)
ABSTRACT: The problem in this
research is a decrease in the amount of third party funds (savings) are
decreased and the high number of closing the savings account of Islamic
banking. This research aims to test the power of perceived service quality and
perceived value to religious satisfaction to improve consumer resaving interest
in an Islamic Banking in semarang (study in BNI Syariah). This study using
three independent variable isperceived service quality and perceived value ,
variable resaving intention consumer as adependent variable and variable
religious satisfaction as intervening. A method of this research technique
using probability sample that is random sampling and clusters of sampling to
sample as many as 100 of respondents in the middle class andover who had bought
an apartment in semarang .A method of data analyst using a technique double
regression analysis , the analysis includes: test the validity of , a test of reliability
, test the assumption of the classics , linear regression test doublet test ,
test f , test the coefficients determined and test sobel. The results show
significant and positive effect perceived service quality to religious satisfaction
and resaving intention, significant and positive effect perceived value to religious
satisfaction and repurchase intention, and then significant and positive effect
religious satisfaction to repurchase intention.
Keywords: Perceived Service
Quality, Perceived Value, Religious Satisfaction, Repurchase Intention
Penulis: Hibba Al Kanzu, Harry
Soesanto
Kode Jurnal: jpmanajemendd161386
