ANALISIS SWOT DAN BISNIS MODEL KANVAS (STUDI KASUS TOKO EKM MOTOR)
Abstract: Industry
is an activity that starts from the processing of a raw materials /
semi-finished materials into a finished product that has a value that is more
useful so they can benefit. Based on BPS survey, such as the automotive
industry is one industry that provides a substantial contribution to the
economy of Indonesia amounting to Rp 275 trillion in 2013. Along with the
development of technology as much as 20% of the total 74.6 million internet
users in Indonesia do online shopping, the authors conducted a business development
by opening an online store that sells automotive spare parts.
Keywords:
SWOT, Canvas Business Model
Penulis: Erwin
Kurniawan, Fransisca
Kode Jurnal:
jpmanajemendd161626
