EFFECT OF COMPENSATION AND BENEFIT TO EMPLOYEE ENGAGEMENT THROUGH ORGANISATION BRAND IN INDONESIA’S STARTUP COMPANY
ABSTRACT: Startup
business in Indonesia has become a popular way to start the business. Startup
is as well a promised business in thefiled og investation and pay/salary. Does
pay and facility is suit well with their job description and makes the engage
to company? This paper tests the hypothesis that compensation and benefit have
effect on employee engagement with organisation brand in between. Result shows
that organisation brand failed to be mediating variable just because only
compensation who have effect, that is on organisation brand and employee
engagement. Which engagement is affected as well by compensation.
Keywords:
Startup, organisation brand, employee engagement, compensation, benefit.
Penulis: Astri
Utami Indriyani dan Ignatius Heruwasto
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