PENGARUH KEPUASAN DAN KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE
ABSTRACT: The
research aims to examine the effect of customer satisfaction and trust on repurchase
intention. Sample used 100 respondents taken by purpossive sampling technique
of online shoping customer. Path analysis employed to examine the effect
customer satisfaction and trust on repurchase intention. the result shows that
satisfaction and customer satisfaction have a positive effect on repurchase intention,
and trust was mediating the effect of customer satisfaction on repurchase
intention.
Keywords:
Customer satisfaction, Trust, and Repurchase intention
Penulis: Ramli
Akbar Alamsyah
Kode Jurnal:
jpmanajemendd161650
