PENGARUH MOTIVASI DAN KEMAMPUAN BERWIRAUSAHA TERHADAP KINERJA USAHA PEDAGANG KAKI LIMA DI KOTA KRAKSAAN

ABSTRACT: The research purposes are to analyse the influence of motivation and entrepreneurship ability on business performance. Multiple linear regression used as a statictical tool. The result shows that motivation and enterpreneuship ability has strong influence on business performance. The recomendation from the analyses is management should maintain a good relationship with consumer and do some innovation regarding its business.

Keywords: Motivation, entrepreneurship, and business performance

Penulis: Silvia Lorena

Kode Jurnal: jpmanajemendd161652

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