PENGARUH PERCEIVE QUALITY, COUNTRY OF ORIGIN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MEBEL PADA CV. GADING MAKMUR DI JEPARA
ABSTRACT: Along
with the growth and development of the furniture business in Indonesia which
has increased very rapidly. The number of company that of er furniture product
are increasing. Particularly at “Gading Makmur” company that wood based
processed wood products. Increasing competition between furniture company to
sell their products , causing Gading Makmur Company’s sales decline. Gading
Makmur should be able to use the best marketing strategies to stay afloat. This
study uses five variables: perceive quality, country of origin, promotion, and purchasing
decisions. This research hypothesis testing using the data of 34 respondents.
The analysis technique used in this research is to use a software program
Statistical Package for Social Science (SPSS) 23. The result of this study
indicate that variable perceive quality, country of origin, and promotion are
positively affect to purchase decision.
Keywords:
perceive quality, country of origin, promotion, and purchase decision
Penulis: Guntur
Adi Satriyo, Sri Rahayu Tri Astuti
